Geoff Snelling Personal Training – Case Study

“A huge thank you to all of the design team at The Website Group! I really appreciate how much time was taken
to understand my requirements and create exactly the website that I had imagined.” – Geoff Snelling

Geoff PT Full Site

Our Goal

Our goal was to create Geoff Snelling Personal Training a website that is professional, functional and compelling.

Clients Needs

We identified a number of objectives, these were to:

  • Aid positioning of Geoff Snelling Personal Training as a professional and industry leading business
  • Generate new online custom
  • Increase ease of contact for prospects and customers
  • Provide online visitors with easily accessible information and tools
  • Position Geoff Snelling Personal Training as technologically advanced
  • Advertise and sell products and/or services online
  • Incorporate an online shopping facility
  • Include a shopping basket and a Secure Payment Gateway


We provided Geoff Snelling Personal Training with a website that is easy to navigate and that provides useful information about their company and services. The design includes their business logo and a complementary colour palette so as to maintain a familiar, well-branded look to their customers.

a) Content Management System

Central to the design of the website is a robust Content Management System (CMS) to allow Geoff Snelling Personal Training to make certain changes to their website without requiring any additional software.

b) Web Hosting & Business Email

Alongside the website, we provide Geoff Snelling Personal Training with monthly web hosting to ensure that their website is always online. We also provide business email.

c) Domain Name Registration

We provided Geoff Snelling Personal Training with a domain name (

d) Blog

We provided Geoff Snelling Personal Training with a blog to enable them to create and edit blog posts via their Content Management System.

e) eCommerce

The website includes an online shopping facility consisting of product pages, a shopping basket and a Secure Payment Gateway. The site gives visitors the option to pay using their existing PayPal account or using a Credit or Debit card.

f) On-Site SEO

As part of the package, we ensured that the website is well structured and optimised for the search engines. We also submited the website to an extensive list of Search Engines for inclusion. The website includes features such as:
– Page Title Tags
– Page Descriptions
– Heading Tags
– Well structured links
– XML Sitemap
– URL Rewrite / Clean URLs
– Social Media Integration

g) Training and Ongoing Support

To ensure that Geoff Snelling Personal Training were confident using their CMS, we provided them with a full one-to-one training session. We also provide them with ongoing support.

Responsive Design

The number of people using mobile devices to browse the internet is now higher than ever. We therefore created a website that is fully responsive on Laptops, PCs, Mobiles and Tablets.

iPad Air
iPhone Geoff


The ultimate goal for any website should be to turn visitors into paying customers. With this in mind, we created an easy to navigate menu and a simple contact form that’s quick to complete. We also placed social share buttons throughout the site to enable vistors to share information across different social networks.


Primary – Raleway, Ultra Bold




Secondary – Raleway, Thin




Color Circles Geoff
Circles Geoff