HOW TO CREATE A COMPELLING INFOGRAPHIC
A compelling infographic can bring your business an average of 700 leads and convert 34% more than other content. So what are you waiting for? Infographics should be an important feature of your content marketing plan and here’s how to create one that stands out.
You can’t engage an audience if your content doesn’t speak to them so try to finely tune your target demographic and make your infographic appeal to them.
Topics come and go, and you really don’t want to be wasting time on a subject matter that was so 2015. Instead, report on trending topics that are current and have actionable steps your audience can implement right away.
Theming your infographic will win over your audience if you pair it with great, colourful visuals. Before a user reads the wording, the first things they see are the images and artwork. Get that right and you have them drawn in!
Infographics are great for readers who want only the key points and don’t want to read all the connecting sentences. For this very reason, your infographic should be simple and easy to read. Only share what is necessary in the way of short chain sentences.
With infographics size really does matter, try to keep the vertical length of your infographic to a reasonable size. You don’t want your readers getting tired fingers from scrolling.
All in all, the best infographics are visually appealing, easy to read, informative and relevant to today. This is the foundation for an infographic that will convert leads to clients and drive traffic to your website.
Are you ready to create your most compelling infographic yet?
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