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How to Find Your Target Audience Online [Infographic]

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Social media is full of people from all walks of life and knowing where your tribe is hanging out can be the hardest thing to identify, but once you find them you can market to your heart’s content.


So today we’re sharing an infographic with a breakdown of the demographics for the largest social networks to help you better understand where your audience lives online.


You really want to be strategically targeting your audience on Facebook if your demographic is predominately female between the ages of 18 – 49. If you run a cosmetics, fashion or skin care brand, Facebook is the social network you’ve been looking for.


If you’re in the business of visuals and communicating via video, YouTube is your network of choice. Reaching more people between the ages of 18 – 49 than cable network, there is huge potential for growth with the video sharing platform.


If your target demographic falls in the under 35 bracket, mainly made up of women then start hanging out on the fastest growing social media platform, Instagram. A niche-driven platform, if you have a specific and very identifiable brand, then this guide will help you to stand out on Instagram.


You might want to consider communicating with your audience on Twitter if your demographic is predominately male or choose Pinterest if you’re trying to reach the ladies.


Want to find more leads and connect with like-minded business individuals? Get on Linkedin. If you want to belong to an exclusive group of social media users, this is your crowd.


For a little mayhem try using Reddit but avoid being too salesy as users will be quick to shut you down.


Ready to learn more? Then keep on reading!


As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).


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