HOW TO GENERATE MORE LEADS TODAY
Lead generation is the ultimate key to financial success. The more leads you have the more money you potentially make – very simple stuff there.
To gain more leads you want to build a funnel, let’s call it a path that customers follow step by step until the purchase is made.
You really want to focus this on getting to the sale quicker and making the buying process for your customer as simple as possible.
Develop a massive library of valuable content directed solely towards your targeted buyer – blogs, whitepapers, ebooks, case studies, webinars, infographics, videos etc.
53% of marketers say that blog content creation is their top inbound marketing priority. However, it is important to diversify your lead sources with both inbound and outbound channels. As detailed in the below infographic, the following strategies will help you do just that:
● Website Design
● Paid Advertising
● Social Media
● Content Syndication
● Email Marketing
● In Person
It is essential that you are able to measure the effectiveness of your lead generation efforts. Investing in Marketing Automation, Account Based Marketing and Analytics Tools will give you the insights about your campaign performance and boost your proficiency from lead generation.
Fine tuning the whole process will make sure your efforts are not in vain. Not all leads will generate into sales but with the right influence, they can maximise the ones that do. Marketing automation software, list segmentation, autoresponders and lead scoring will help those leads to take the next step towards a sale. Growth in sales won’t happen without the correct marketing team.
We have shared the following infographic to help you generate more leads today.
As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).
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