Kelly Rowland – Case Study

“After working closely with The Website Group for just under 2 weeks our new website is now complete and I am delighted with it! The
background video on our homepage is a nice touch and the overall design is perfect. Thank you!” – Mr K Peters

Kelly Rowland Full Site

Our Goal

Our goal was to create a website that is professional, functional and compelling.

Clients Needs

We identified a number of objectives, these were to:

  • Generate new online interest
  • Provide online visitors with easily accessible information
  • Position the Kelly Rowland fan site as technologically advanced
  • Promote new music releases and videos


We created a website that is easy to navigate and that provides useful information. The design includes Kelly Rowland’s logo and a complementary colour palette so as to maintain a familiar, well-branded look to fans.

a) Content Management System

Central to the design of the website is a robust Content Management System (CMS) to allow certain changes to be made to the website without the need for any additional software.

b) Web Hosting & Business Email

Alongside the website, we provide monthly web hosting to ensure that the website is always online. We also provide business email.

c) On-Site SEO

As part of the package, we ensured that the website is well structured and optimised for the search engines. We also submited the website to an extensive list of Search Engines for inclusion.

d) Training and Ongoing Support

We provided a full one-to-one training session on using the Content Management System. We also provide ongoing support.

Responsive Design

The number of people using mobile devices to browse the internet is now higher than ever. We therefore created a website that is fully responsive on Laptops, PCs, Mobiles and Tablets.

iPad Kelly Rowland
iPhone Kelly


The ultimate goal for any website should be to turn visitors into paying customers. With this in mind, we created an easy to navigate menu and clear links to iTunes. We also placed social share buttons throughout the site to enable vistors to share information across different social networks.

iMac Angled Kelly Rowland

Primary – Raleway, Ultra Light




Secondary – Raleway, Thin




Color Circles Geoff
Circles Geoff