Diamond Pets - Case Study.
“Coming from a creative background in the jewellery industry, I approached The Website Group with a very clear idea of exactly what our website redesign should be. My vision & expectations have been exceeded – their design team are fantastic! 5 stars, no question!” – Torie
Goals and Requirements…
Position Diamond Pets as an industry leader for luxury / diamond pet name tags for dogs and cats
Bespoke eCommerce website design
Full responsiveness (desktop, tablet & mobile)
Cross browser compatibility including Google Chrome, Firefox, Safari, Edge and IE 11+
Optimisation for major search engines including Google & Bing (SEO)
Prioritise ease of the checkout process, including Apple Pay, to maximise conversions
Integrate a robust Content Management System (CMS) – WordPress
Colour Palette.
To maintain a familiar and well-branded look throughout the entire website, a complimentary colour palette was selected, alongside a well-matched font set
Typography – Montserrat, Regular.
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