Tried and trusted SEO that delivers exceptional results!

Secure top positions on Google and across the major search engines with advanced SEO tailored to your business

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I’ve been working with Website Group for around 7 months now. The team have been fantastic and the results have exceeded our expectations

Master Lakkis

Shotokan Academy

Before contacting these guys we were making one mistake after another with our SEO. Thankfully we’re now on the right track and finally seeing results!

Toby Knight

Paper Works

The team couldn’t make things clearer. I’m kept informed about what they’re doing and why they’re doing it without the technical jargon. Great service.

Anna

Elite Equestrian

As seen here...

“THEIR WHOLE TEAM IS LIKE A WELL-OILED MACHINE” – RASHIDA EDWARDS

Case study - The Watch Strap Co

Thanks to a combination of on-site and off-site SEO strategies, we helped WsC to outrank major competitors such as Amazon, Argos and John Lewis in just 6 months.

Less than 2,000 to over 40,000 monthly visitors in 6 months

As with all of our SEO campaigns, we were focused on increasing traffic as soon as possible, in order to provide a fast Return On Investment. The campaign very quickly exceeded initial KPIs, resulting in healthy profits for The Watch Strap Co.

375+ first page Google rankings including 252 top 3 positions

Our ultimate goal was to outrank all major competitors (with the exception of Apple themselves) for the prized search term ‘Apple Watch Straps’. After achieving this during the first 4 months of the campaign, we went on to rank The Watch Strap Co for a significant number of longer-tailed search terms.

428 Do-Follow Links

43 No-Follow Links

Links Include:

471 new inbound links achieved in the first 6 months

In order to create an effective, well-rounded and natural looking link profile for WsC, we incorporated a number of link building strategies, securing a variety of do-follow and no-follow links:
Infographic Examples: MarketCircle and Digital Information World
Product Review Example: Forbes
Guest Post Examples: Thrive Global and Best Company

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Traffic Increase

The increase in traffic that we were able to achieve during the first 6 months represents a whopping 2000% increase.

Page Views

By driving highly relevant traffic, we minimised bounce-rate and maximised time on site, generating 391,458 page views.

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Conversion Increase

By ranking WsC for relevant and buyer focused search terms, we were able to increase conversions by over 600%

SEO for less competitive search terms

Our Foundational SEO Package is perfect for businesses wanting to drive more website visitors from major search engines such as Google, Bing, and Yahoo for local or less-competitive search terms.

No Minimum Term

Initial Keyword Research

In-Depth Website Audit

On-Site SEO Guidance

Google Analytics Review & Monitoring

Search Console Review & Monitoring

Competitor Analysis

Premium Directory Listings *

Quarterly Guest Post + Content

Quarterly Reporting

* Premium Directory Listings include national sites such as The Mirror, which alone boasts an average of a million online daily readers.

Foundational SEO

SEO for more competitive search terms

Our Full SEO Campaigns are perfect for businesses targeting more competitive search terms, including National and International. Campaigns include everything in our Foundational SEO package, plus…

Dedicated Campaign Manager

Website Speed & CRO Guidance

Backlink Audit & Planning

Dedicated Prospect Manager

Dedicated Outreach Manager

Infographic Design & Promotion

Guest Posting

Content Creation

Monthly Reporting

Monthly Consultations

Full SEO Campaign

Manual Outreach

POA

Per Month

Let's talk

Optional Boosters - simply add them if ever you need them

Our SEO Boosters are the perfect way to give your campaign just what it needs, when it needs it. If you’re unsure whether you could benefit from a boost, just give us a call.

Local Citations (NAP)

25 Submissions

119

One-Off

Submission Screenshots

All Login Details Provided

100% Manual Submissions

Fast Turnaround

Let's talk

Google My Business

Setup & Optimisation

119

One-Off

Setup of Business Profile

Fully Optimised

Keyword Focused Content

Address Verification

Let's talk

Backlink Removal

Negative SEO Recovery

125

Per 25 Links

Detrimental Link Identification

Webmaster Contact

Google Disavow

Recovery Advice

Let's talk

Guest Posts

Inc. 500 Word Article

From / Per Placement

£79 per DA 10+ Post *

£119 per DA 20+ Post *

£169 per DA 30+ Post *

POA for DA 40+ Posts *

Let's talk

* What does 'DA' mean when it comes to Guest Post Boosters?

* Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on the Search Engines. DA scores range from 1 to 100, with higher scores corresponding to a ‘stronger’ website. All things being equal, the higher DA score the website linking to you has, the more impact it’s likely to have on your SEO. It is, however, important to maintain a ‘natural’ link profile and therefore we recommend that you seek guidance from our SEO Experts, as simply opting for a higher DA guest post may not be most beneficial for you at the time.

A step-by-step breakdown of our Full SEO Campaigns.

We pride ourselves on making SEO a simple and straightforward service, without the unnecessary jargon. Below is an overview of how we work…

Step 1: Initial Research and Setup

To ensure that we provide you with the most effective SEO campaign possible, it’s essential that we first understand your business, target audience and competition. To gather as much information as possible, our SEO specialists use a range of processes, from a full competitor analysis to a complete website audit.

Let's get technical... Show me a breakdown of this step

In-Depth Website Audit

We’ll first need to carry out an in-depth audit of your website to detect any technical issues and ensure that it’s indexable. During this stage, our SEO specialists can also provide guidance (if it has not already been done) on linking your site to the Google Search Console, so we are able to pick up on any major issues identified by Google themselves.

Analytics Setup and Data Review

By using Google Analytics, we’ll be able to effectively measure the success of your campaign and use the gathered data to make the correct decisions throughout the campaign lifetime. If Google Analytics has not already been setup then we can provide guidance on how to do so.

Business Discovery

In order to drive growth, it’s vital that we learn as much as we can about your industry, customers and competitors. We aim to do this as independently as possible through web research, however, sometimes we may need to ask you a few questions along the way.

Competitor Analysis

A competitor analysis allows us to compare your content (and other SEO factors) against those of your competitors. This will help us to identify opportunities and establish exactly what we’ll need to focus on in order to outrank them.

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Backlink Audit & Planning

Google’s algorithm uses Artificial Intelligence to determine what a well-balanced link profile should look like for every niche. To ensure that we develop the most effective and natural looking link profile possible, we plan our linking strategy around a full competitor link audit.

Existing Linkable Assets

After ensuring that any technical issues on your website have been dealt with, we’ll make a record of any existing pages (or posts) that we feel other websites may be interested in linking to.

Outreach and Content Tone

To maximise results, it’s important for us to understand the tone that we’ll need to be using in order to effectively communicate with other websites in your industry (for outreach) and also the tone that should be used for any content created.

Persona Creation

To maximise response on email outreach, it helps immensely for us to be pitching on behalf of your business as opposed to an SEO company. We take care of the creation of these personas, including the setup of any necessary email addresses.

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Step 2: Full Planning, Preparation and Prospecting

Now that we understand your business, target audience and competition, we can identify the most lucrative and achievable search terms for your business and plan how best to approach the campaign, in order to rank you for these in the shortest possible time. At this stage your Link Prospector will also identify websites that we can reach out to in order to secure new backlinks to your site.

Let's get technical... Show me a breakdown of this step

Search Term Mapping

By using a range of different keyword discovery tools, our SEO experts are able to find the most lucrative and achievable search terms for your business. We can then use the gathered data to determine which pages on your website would be best matched to each search term, allowing us to focus the page around this.

Topical Keyword Research and Mapping

Instead of simply identifying individual search terms to target, we find as many related keywords as possible and group them into topics. This allows us to work towards ranking your website for multiple search terms simultaneously, by focusing content around the entire topic. These topics can then be matched to the different stages in your website’s funnel, based on searcher intent.

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Accelerated Results

To generate the fastest possible results for you, we will initially focus on building links to any of your web pages that are already close to ranking on page one of the search results. Doing this may enable us to generate some traffic very early on in the campaign.

Link Prospecting

In order for us to build links to your website, we first need a collection of sites and corresponding site-owners / editors to contact. At the beginning of your SEO campaign, our Prospectors will find the most relevant websites for us to reach out to during the link building process and will determine the best person to contact regarding each site.

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Step 3: Link Building – Outreach and Progression

At this stage, we are ready to reach out to each of the websites that your Link Prospector identified in step 2. Our approach here will depend on the type of link we are hoping to secure (see below for more info). After initially contacting each website, your Outreach Manager will follow up and negotiate with prospects to secure the maximum number of high-quality links to your site.

Let's get technical... Show me the link building strategies used

Guest Posting

From an SEO perspective, guest posts are a great way to secure quality, contextual backlinks, however, they can also help to generate a great deal of direct traffic and brand exposure. Guest posts are really no different from a standard blog post, they’re simply written by ‘guest’ writers instead of the usual blog authors.

By convincing owners of relevant websites to allow us to write for them, we can insert a link to your website directly within the article.

Infographics

Infographics are graphics created to visually represent information or data. They can be an extremely effective tool for building high-quality links at scale as (if well-designed) they’re an extremely shareable and evergreen asset. The great thing with infographics is that, unlike text posts, they can be shared on multiple sites without the risk of a penalty for duplicate content.

We can take care of both the creation and promotion of infographics. Once we have a well-designed infographic prepared, our SEO specialists can reach out to websites that have shared related content in the past, offering them the opportunity to share the graphic on their website in return for a link back to your website (giving you credit for the work).

Link Roundups

Link roundups provide a great opportunity to gain some highly relevant contextual links and gain a good amount of referral traffic. These types of links come from websites that curate their favourite content of the week (or day) and then share links to each of the pages.

We can manually reach out to website owners to propose that your content is then included in an upcoming roundup.

Resource Pages

Resource pages are similar to link roundups, however, are instead one-off pages designed to list links to evergreen content thought to be useful for the website’s audience.

If there is already appropriate content on your website (or if you decide to have some created) we can contact relevant websites to propose that they link to it from their resource page.

Broken Link Building

With this method, we find any relevant websites that are linking to dead pages and then contact them in order to let them know about the broken link.

As a way of fixing the problem, we can then offer them the opportunity to simply replace the broken link with a link to your content. This provides us with a great way to gain you some highly relevant backlinks.

PR Links

When you have an incredible story to tell (for example the launch of a new product or a recent collaboration), some immensely powerful links can be landed on the big media websites.

We can reach out to reporters, writers and editors to pitch your story and work towards securing you some well-deserved authoritative links.

Link Reclamation

Link reclamation is a process which involves ‘reclaiming’ any links to a client’s website which may have been lost.

Using a number of specialist tools, our SEO experts can identify any websites that may have once linked to your website in the past, but for one reason or another now no longer do. We can then contact those websites and politely request that they once again link to your site.

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Directory Links

A web directory is essentially an online catalogue of websites. Unfortunately, directory links have gotten a bad rap over the years as they were heavily abused by the Blackhat SEO Community to generate masses of ‘spammy’ links. Fortunately, with a focus on quality over quantity, carefully selected directory links from reputable sites can still help to create a strong, natural and well-rounded link profile as part of an entirely Whitehat SEO strategy.

By researching each directory, we can be sure that we only submit your website to the very best in your niche.

Citations

Citations can play a key role in search engine rankings, especially when it comes to local search results. Unlike other link building methods, citations do not actually depend on a link, instead they’re simply mentions of a business name, address and typically their phone number (NAP) on a third-party site. Some good examples of citations might include a yell.com listing, a business association webpage or a local online newspaper article that contains your company information.

After researching your industry, we can submit your company details to relevant websites in order to secure high quality citations for your business.

Social Signals

Social Signals play an important part in signalling to the search engines that a website is authoritative and of interest. Signals come from things such as likes on a Facebook brand page, Facebook shares, Twitter followers, Tweets containing a link or mentioning a brand name etc.

We can promote your content across a variety of social platforms to help increase awareness and generate valuable social shares. We can also reach out to social influencers to help gain some traction.

Skyscraper Technique

Coined by Brian Dean, the Skyscraper Technique is a great strategy for building relevant links. The method involves first finding a piece of online content that is being linked to by lots of authoritative sites. The job is to then create a better version (e.g. better written, more in-depth, better explained etc).

Our SEO specialists can then reach out to the sites linking to the original piece and present ours as a newer, updated, more thorough version for them to link to.

Video Links

While the majority of links from video sharing sites such as Youtube and Vimeo are ‘No Follow’ links, they still play a pivotal role in creating a natural looking link profile.

If you already have some existing videos, we can share these across a number of video sharing platforms. This not only helps us to develop you a healthy link profile, but can also work well to drive direct traffic from each of these sites.

Unlinked Mentions

On the back of our other SEO efforts, it’s likely that your website will be mentioned from time to time, however, not all of these websites will link back to your site.

By monitoring mentions of your company name, we are able to reach out to any websites that do not provide a link and politely request that they do so. This is a great way pick up on some extra links which may otherwise have been lost.

Product / Service Reviews

Depending on the nature of the product or service that you offer, product / service reviews can be a great way to build awareness and secure some quality links. This works best when you’re able to offer your product / service for free (or at a significantly reduced price) in return for an in-depth video or written review.

We can reach out to industry related influencers in order to secure some persuasive reviews along with some high-quality backlinks.

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Step 4: Detailed Progress Reporting

The success of our efforts will ultimately be determined by the results your campaign delivers. We like to show these off in the form of a detailed report, delivered straight to your inbox. We’ll update you on things such as new links, rankings and traffic volume. Between our reports, you can also log into Google Analytics (or another platform of your choice) at any time to monitor traffic and conversion data.

Frequently Asked Questions.

Below you’ll find answers to some of the most common questions that we get asked. If there’s anything else that you need to know, please just ask.

How long is the contract?

For our Foundational SEO Package, we offer a 1-month rolling contract with a 30 day notice period. Contract length varies for our Full SEO Packages, dependant on your service requirements, and will be agreed with you following your free consultation.

How do I make my monthly payments?

All payment are collected monthly via Direct Debit. You’ll be able to set this up electronically.

How many search terms can I target?

We will focus on as many search terms as is practical for your budget and chosen package. We prefer to focus more on the total traffic generated, conversion rate and your Return On Investment, rather than restricting ourselves, or you, to a set number of search terms.

How long will it take to see results?

Timescales vary from industry to industry, however, you should be aware that SEO is and must always be (to avoid being penalised) a steady and gradual process. Ranking on Google for “Car Insurance”, which is arguably one of the competitive search terms is, of course, going to take considerably more time, effort and resources than a less competitive term such as “Accountants in Mayfair”. Some of our smaller clients see results within 2 – 4 months, however, as a rule of thumb, good progress is typically seen from month 6 onwards.

Do I need to purchase additional SEO Boosters?

No. Our SEO Boosters are entirely optional. For some campaigns, they can be very useful to get things moving, for others they may not be necessary and may, in fact, be overkill at that given moment in time. We’ll always let you know in advance whether a Booster is right for you at the time, in order to ensure that your link profile remains very natural looking.

Why is the 'DA' of a Guest Post Booster important?

* Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on the Search Engines. DA scores range from 1 to 100, with higher scores corresponding to a ‘stronger’ website. All things being equal, the higher DA score the website linking to you has, the more impact it’s likely to have on your SEO. It is, however, important to maintain a ‘natural’ link profile and therefore we recommend that you seek guidance from our SEO Experts, as simply opting for a higher DA guest post may not be most beneficial for you at the time.

What happens once I'm ranking well?

Once we have managed to secure profitable positions for you across the major Search Engines, we can either look to explore new avenues with you or you can simply contact us if and when you ever need a boost / SEO top-up.

Have more questions?

We’re always happy to answer any questions. Please get in touch with us using the form on our contact page or alternatively give us a call on 020 3198 7333.

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