Driving traffic to your website can require a lot of work. However, with the right strategy, and the following handy tips, you should have no problem getting more hits on your site. Without further ado, here are 5 surefire ways to boost site traffic and convert more visitors into paying customers:

1. Social Media Marketing

While marketing your products and services on your social media channels, ensure that your bios are clear on telling users exactly what your business offers. You should also strategically place links to your website to direct traffic from the social media pages to relevant content on your own site.

Where possible, consider using link bait – such as free mp3s, infographics, PDFs or free eBooks to help your followers gain knowledge or learn something entirely new to help them in their day-to-day lives. For them to access the link bait, they will have to visit your website. Once there, you can use the other tips below to convert them from visitors into paying customers.

2. Landing Page Videos

Landing page videos are increasingly popular in the online market place. If you wish to convey a product or service message in a quick, engaging and appealing way, then this is the best visual method available to you.

Videos can engage with users in a fun way and even entice them share your content and voluntarily help you in your efforts to get more people on your site.

3. Blog Images and Videos

If you have a blog, you firstly need to ensure the content you provide is of the best quality possible. Remember, the more the information your blog provides, the greater the trust you earn among your readers.

However, to maximise the effectiveness of your articles, you may want to consider making them more interesting by incorporating videos and images. Do the following and observe as your web traffic increases:

• Add graphs to demonstrate results
• Add charts to emphasize the importance of the topic under discussion
• Add infographics to offer more information in a visually-stimulating way
• Add videos to make it easier for your audience to understand your message
• Include unique and eye-catching blog images

4. Search Engine Optimisation (SEO)

If you are serious about driving traffic to your website, you really have no option but to engage in a professionally managed SEO campaign at some point. With this in mind, you’ll need to first ensure that your site is responsive and mobile accessible. You should also get your website registered on the major search engines such as Google and Bing as soon as possible.

5. Use Calls to Action

Add call to action buttons all over your online presence. This will prompt your prospects to do certain things such as sign up for your newsletter or visit a certain page on your website. With effective and proper content delivery using visual aids, you can get leads and even customers right off the bat. Of course, you should ensure that your calls to action include:

a) Engaging call-to-action copy

b) Compelling colours: Research suggests that red and green are highly effective since red indicates a sense of urgency while green suggests that something good is on the offset

c) Engaging and catchy titles to encourage users to click on the button

The above tips will go a long way in encouraging more people to visit your site, and perform actions that will help you meet your marketing goals. Remember, the more you put your company out there, the more traffic you are likely to generate to your website. Although this will take a lot of work and time, it will yield results both in the short and in the long term.