“SEO Specialists that deliver incredible results”
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Our 3 phase SEO strategy
Our years of combined SEO experience allows us to deliver the best possible results for our clients. Our team of SEO experts know precisely what’s required to gain you the visibility you deserve and increase the quantity (and quality) of visitors to your website.
We’ll first need to carry out an in-depth audit of your website to detect any technical issues and ensure that it’s indexable. During this stage, we can also provide guidance (if it has not already been done) on linking your site to the Google Search Console, so we are able to pick up on any major issues identified by Google themselves.
Analytics Setup and Data Review
By using Google Analytics, we’ll be able to effectively measure the success of your campaign and use the gathered data to make the correct decisions throughout the campaign lifetime. If Google Analytics has not already been setup then we can provide guidance on how to do so.
In order to drive growth, it’s vital that we learn as much as we can about your industry, customers and competitors. We aim to do this as independently as possible through web research however sometimes we may need to ask you a few questions along the way.
A competitive analysis allows us to compare your content (and other SEO factors) against those of your competitors. This will help us to identify opportunities and establish exactly what we’ll need to focus on in order to outrank them.
Google’s algorithm uses Artificial Intelligence to determine what a well-balanced link profile should look like for every niche. To ensure that we develop the most effective and natural looking link profile possible, we plan our linking strategy around a full competitor link audit.
Existing Linkable Assets
After ensuring that any technical issues on your website have been dealt with, we’ll make a record of any existing pages (or posts) that we feel other websites may be interested in linking to.
Outreach and Content Tone
To maximise results, it’s important for us to understand the tone that we’ll need to be using in order to effectively communicate with other websites in your industry (for outreach) and also the tone that should be used for any content created.
To maximise response on email outreach, it helps immensely for us to be pitching on behalf of your business as opposed to an SEO company. We take care of the creation of these personas including the setup of an email address.
Phase 2: Planning and Preparation
As Benjamin Franklin once said “By failing to prepare, you are preparing to fail.” It is our attention to detail in the planning stages that ensures we consistently deliver our clients an industry leading SEO campaign.
Search Term Mapping
By using a range of different keyword discovery tools our SEO experts are able to find the most lucrative and achievable search terms for your business. We can then use the gathered data to determine which pages on your website would be best matched to each search term, allowing us to focus the page around this.
Topical Keyword Research and Mapping
Instead of simply identifying individual search terms to target, we find as many related keywords as possible and group them into topics. This allows us to work towards ranking your website for multiple search terms simultaneously by focusing content around the entire topic. These topics can then be matched to the different stages in your website’s funnel based on searcher intent.
To generate the quickest results possible for you, we plan our strategy around first building links to any webpages which are already on the verge of ranking on page one. To do this our SEO specialists use tools to identify any search terms that you may already be ranking on the first few pages of the search results for.
It’s impossible for us to build links to your website without first having a list of sites and people to contact. At the beginning of your SEO campaign, our Prospectors will find the most relevant websites for us to reach out to during the link building process and determine the best person to contact regarding each site. We aim to find enough websites and contact details to last us for the entire outreach campaign.
Phase 3: Link Building and Reporting
To maximise the effectiveness our SEO campaigns, we use a range of different link building techniques, from guest posting to infographic promotion. We also provide all of our clients with regular reports so that they can monitor campaign progress.
This is where our Link Prospectors’ hard work during phase 2 really comes into play as we can now manually reach out to each of the websites on our list. Using our research from phase 1, we can also determine the best link building strategies to secure you some high quality, relevant links. To give you an idea of the link building process, some of the methods that we use are listed below:
From an SEO perspective, guest posts are a great way to secure quality, contextual backlinks however they can also help to generate a great deal of direct traffic and brand exposure. Guest posts are really no different from a standard blog post, they’re simply written by ‘guest’ writers instead of the usual blog authors.
By convincing owners of relevant websites to allow us to write for them, we can insert a link to your website directly within the article.
Infographics are graphics created to visually represent information or data. They can be an extremely effective tool for building high-quality links at scale as (if well-designed) they’re an extremely shareable and evergreen asset. The great thing with infographics is that, unlike text posts, they can be shared on multiple sites without the risk of a penalty for duplicate content.
We can take care of both the creation and promotion of infographics. Once we have a well-designed infographic prepared, we can reach out to websites that have shared related content in the past, offering them the opportunity to share the graphic on their website in return for a link back to your website (giving you credit for the work).
Link roundups provide a great opportunity to gain some highly relevant contextual links and gain a good amount of referral traffic. These types of links come from websites that curate their favourite content of the week (or day) and then share links to each of the pages.
We can manually reach out to website owners to propose that your content is then included in an upcoming roundup.
Resource pages are similar to link roundups, however are instead one-off pages designed to list links to evergreen content thought to be useful for the website’s audience.
If there is already appropriate content on your website (or if you decide to have some created) we can contact relevant websites to propose that they link to it from their resource page.
Broken Link Building
With this method, we find any relevant websites that are linking to dead pages and then contact them in order to let them know about the broken link.
As a way of fixing the problem, we can then offer them the opportunity to simply replace the broken link with a link to your content. This provides us with a great way to gain you some highly relevant backlinks.
When you have an incredible story to tell (for example the launch of a new product or a recent collaboration), some immensely powerful links can be landed on the big media websites.
We can reach out to reporters, writers and editors to pitch your story and work towards securing you some well-deserved authoritative links.
Link reclamation is a process which involves ‘reclaiming’ any links to a client’s website which may have been lost.
Using a number of specialist tools, our SEO experts can identify any websites that may have once linked to your website in the past, but for one reason or another now no longer do. We can then contact those websites and politely request that they once again link to your site.
A web directory is essentially an online catalogue of websites. Unfortunately, directory links have gotten a bad rap over the years as they were heavily abused by the Blackhat SEO Community to generate masses of ‘spammy’ links. Fortunately, with a focus on quality over quantity, carefully selected directory links from reputable sites can still help to create a strong, natural and well-rounded link profile as part of an entirely Whitehat SEO strategy.
By researching each directory, we can be sure that we only submit your website to the very best in your niche.
Citations can play a key role in search engine rankings, especially when it comes to local search results. Unlike other link building methods, citations do not actually depend on a link, instead they’re simply mentions of a business name and address on a third-party site. Some good examples of citations might include a yell.com listing, a business association webpage or a local online newspaper article that contains your company information.
After researching your industry, we can submit your company details to relevant websites in order to secure high quality citations for your business.
Social Signals play an important part in signalling to the search engines that a website is authoritative and of interest. Signals come from things such as likes on a Facebook brand page, Facebook shares, Twitter followers, Tweets containing a link or mentioning a brand name, Google+ shares etc.
We can promote your content across a variety of social platforms to help increase awareness and generate valuable social shares. We can also reach out to social influencers to help gain some traction.
Coined by Brian Dean, the Skyscraper Technique is a great strategy for building relevant links. The method involves first finding a piece of online content that is being linked to by lots of authoritative sites. The job is to then create a better version (e.g. better written, more in-depth, better explained etc).
We can then reach out to the sites linking to the original piece and present ours as a newer, updated, more thorough version for them to link to.
While the majority of links from video sharing sites such as Youtube and Vimeo are ‘No Follow’ links, they still play a pivotal role in creating a natural looking link profile.
If you already have some existing videos, we can share these across a number of video sharing platforms. This not only helps us to develop you a healthy link profile but can also work well to drive direct traffic from each of these sites.
On the back of our other SEO efforts, it’s likely that your website will be mentioned from time to time, however not all of these websites will link back to your site.
By monitoring mentions of your company name, we are able to reach out to any websites that do not provide a link and politely request that they do so. This is a great way pick up on some extra links which may otherwise have been lost.
Product / Service Reviews
Depending on the nature of the product or service that you offer, product / service reviews can be a great way to build awareness and secure some quality links. This works best when you’re able to offer your product / service for free (or at a significantly reduced price) in return for an in-depth video or written review.
We can reach out to industry related influencers in order to secure some persuasive reviews along with some high-quality backlinks.
In order to secure as many link placements to your website as possible, our team of SEO specialists will divide their time equally between both reaching out to any new link opportunities and also following up on our previous outreach attempts. This technique allows us to maximise the effectiveness of each SEO campaign.
To keep you informed on the campaign progress, we’ll report on things such as new links, rankings and estimated traffic volume on a regular basis. We try to allow time for any new links to indexed by the search engines before reporting on them, however you can also log into Google Analytics (or another platform of your choice) at any time to monitor how things are going.
Our independent reviews speak for themselves…
“It’s only been a little over 2 months since we began the campaign however our Google positions have already improved for multiple keywords and our traffic has greatly increased. The Website Group are true professionals and really know their stuff. If you’re looking for a team of SEO specialists that deliver incredible results at a fair price then give these guys a call.”
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