HOW TO OPTIMISE YOUR EMAILS FOR SHORT ATTENTION SPANS
It’s the school holidays and the rain is pouring down outside. This could be your worst nightmare in the making. “I’m bored, I’m bored!” scream the kids as you’re trying to do a little bit of work at home. You keep throwing things at them to do (that you think are genius ideas) but within a matter of minutes, the bored train rolls back into town.
How can their attention spans be so small!
We can all be those bored kids when it comes to receiving and reading a company’s subscription email. Quickly losing our attention span as our mind wanders elsewhere due to the usual dull and mundane content that we are so used to seeing.
Sometimes we don’t even open them at all!
The time we spend reading emails, however, seems to be on the up. Increasing slowly as the years pass especially within the mobile user demographic. It appears these companies are onto something to help optimise their emails and keep us interested and engaged rather than quickly skimming by.
Subscriber emails are an important key to your business marketing. It keeps your target consumer engaged and up to date with your brand’s product or service, so it makes sense to plan them out to keep your audience interested.
You definitely don’t want them hitting that ‘unsubscribe’ link.
It really seems so simple that the key ingredient for a great email is relevant content, but other factors come into play as well.
If your subscriber list has more unsubscribes than you’d care to admit, read on to find out what you can do to change that!
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