How Long Does it Take to Rank in Google? [Infographic]

How Long to Rank on Google

A week, a month, a year plus? The question of how long it takes to rank top of Google is one that we’re asked almost daily. Unfortunately, it is a difficult question to answer as there are just so many variables to consider: existing domain authority, competition, on-site ranking factors, off-site ranking factors… The list goes on.

 

If you’re ready to put in the hard yards (or hire an SEO specialist to take care of things for you) then SEO can be a very worthwhile exercise, but it’s by no means a short-term strategy. Exactly how long does it take to rank in one of the lucrative ‘top of the first page’ positions on Google? The short default answer has to be – “it depends” but we couldn’t sleep well at night having left you with an answer like that!

 

Fortunately, thanks to the help of a superb study carried out by the team at Ahrefs, we think that we can do one better than to simply answer with our own question relating to the length of string.  So to give you something a tad more quantifiable than a copout – “it depends”, we’ve created this infographic (below) to shed some light on the topic.

 

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

How Long to Rank on Google Infographic

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10 Marketing Lessons from Apple [Infographic]

Apple Marketing Intro Image

WHAT APPLE TAUGHT US ABOUT MARKETING

 

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have not realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

 

For starters, a simple sign saying ‘Fresh Ice Cold Lemonade’ grabs your attention because that’s exactly what you’re feeling like on a hot summer’s day. Simple and to the point. No bells and whistles needed.

 

As your icy cold glass of lemonade is handed over to you, not only is your thirst quenched but the purchase appealed to your emotions and you walk away feeling great inside knowing that you have just made a kid’s day!

 

Because that beverage far out exceeded even Beyonce’s lemonade you leave the kid dry by the end of the day due to your word of mouth recommendations.

 

This is unpaid marketing at its very best!

 

You might not think it but this marketing strategy is used for some of the biggest companies around the world. In particular – we’re talking Apple. A standout company that doesn’t need to sell itself short, there’s a lot we can learn from them.

 

Another popular strategy from Apple is their ability to create mystery around a product launch. Nobody likes a spoiler but everyone loves a surprise, so keep your goodies to yourself until the day comes to pull the rabbit out the hat. Just as Apple taught us. They leave you hanging until the very last minute so that when they finally unveil a product you can’t wait any longer to get your hands on it!

 

These are just a couple of marketing lessons that we can learn from Apple, but there are plenty more! Read on for a list of 10 marketing techniques that Apple has used to build one of the most well-known brands in the world!

 

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

10-Marketing-Lessons-from-Apple-Infographic

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5 Email Drip Campaigns that Increase Sales [Infographic]

Increase Sales with Email Campaigns Intro

What is your motivation to implement changes in your business? If a new method or strategy doesn’t guarantee progress it’s not worth the time and effort. Because time is money.

 

But when you find a worthwhile tip hang on to it.

 

And this is what this infographic is. It shows you how your Email drip campaigns will bring a guaranteed ROI.

 

Oh. You thought Email campaigns were outdated?

 

No!

 

Emails are proven to still be effective as both communication and marketing tools. This infographic will show you how to pour life back into those campaigns.

 

And it’s not about wasting your valuable time and resources only to keep customers happy. You want increased sales and these tips will help you get it.

 

How do you do this? You know you don’t even like getting hordes of Emails from other companies. What will make your Emails have a different effect on those who receive them?

 

Relax.

 

The following infographic showcases different campaigns relevant to the various stages in your business endeavours. You’ll know exactly what to say and include in each campaign.

 

Here’s the best feature of all. Firing up this sales tool won’t even rob you of time. That’s why you’re hesitating isn’t it? You already have limited time available. But Email drip campaigns can be automated so you don’t have to use up any time after they’re set up.

 

A little bit of organising will result in increased sales and most of the time you don’t even have to lift a finger.

 

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

Increase Sales with Email Campaigns Infographic

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How to Double Your Facebook Likes [Infographic]

Double Facebook Likes Intro

Good news! You only need two things to succeed at social media!

 

First, you must be social, friendly and excited about your niche (duh). That part’s easy. Second, you must understand the science behind social media marketing. That’s what you’re about to learn. Spend five minutes a day working on these steps and your Facebook community will grow. In fact, we believe you can double your likes!

 

It doesn’t take a professional to master the science of social media. The marketing potential on platforms like Facebook, Twitter and Instagram far outweigh any other form of advertising. With over 1 billion users worldwide, you’re looking at a customer pool larger than most countries!

 

Don’t you want to tap into that?

 

Social media is the new word of mouth. This is where you can promote anything; an idea, a product, a cause or even a hobby. Platforms like Facebook allow you to create a buzz around your passion. So whether it’s your business or something you love, it’s important to get noticed.

 

But how?

 

It’s all about being active. But you want that activity geared in the right direction. The best Facebook marketers in the world know how to distribute, optimise and promote their content in such a way that people flock to their pages.

 

You can do it too.

 

The following seven tips will help you to double your Facebook likes. Best of all, you only need to spend five minutes a day doing them!

 

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

double your facebook likes

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How to Optimise Your Emails for Short Attention Spans [Infographic]

optimise your emails intro

HOW TO OPTIMISE YOUR EMAILS FOR SHORT ATTENTION SPANS

 

It’s the school holidays and the rain is pouring down outside. This could be your worst nightmare in the making. “I’m bored, I’m bored!” scream the kids as you’re trying to do a little bit of work at home. You keep throwing things at them to do (that you think are genius ideas) but within a matter of minutes, the bored train rolls back into town.

 

How can their attention spans be so small!

 

We can all be those bored kids when it comes to receiving and reading a company’s subscription email. Quickly losing our attention span as our mind wanders elsewhere due to the usual dull and mundane content that we are so used to seeing.

 

Sometimes we don’t even open them at all!

 

The time we spend reading emails, however, seems to be on the up. Increasing slowly as the years pass especially within the mobile user demographic. It appears these companies are onto something to help optimise their emails and keep us interested and engaged rather than quickly skimming by.

 

Subscriber emails are an important key to your business marketing. It keeps your target consumer engaged and up to date with your brand’s product or service, so it makes sense to plan them out to keep your audience interested.

 

You definitely don’t want them hitting that ‘unsubscribe’ link.

 

It really seems so simple that the key ingredient for a great email is relevant content, but other factors come into play as well.

 

If your subscriber list has more unsubscribes than you’d care to admit, read on to find out what you can do to change that!

 

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

optimise your emails infographic

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15 Ways to Know If Your Logo Is Any Good [Infographic]

logo design tips intro

15 SUREFIRE WAYS TO KNOW IF YOUR LOGO IS A KEEPER

 

Over time a good logo will make you immediately recognize the brand it is portraying. In doing so we generally will be subconsciously made to buy that product due to its logos recognition.

 

Street signs and buildings are covered in them. Magazine and newspaper pages are full of them. When surfing the web you cannot avoid seeing company logos trying to catch your attention so that you click on their page. We are constantly bombarded by them but that is exactly their purpose.

 

When I was young I would quickly be asking my parents for a happy meal as we drove by the golden arches of McDonald’s or a stop in to Toys R Us after seeing the colourful sign in the distance. These days the brands are replaced by my favourite tech or clothing company but the unique, memorable logos have the same desired result.

 

Many brands have had that long drawn out process of designing and choosing an effective logo that reflects their company culture. It is a key part of marketing and building a successful brand that the consumer will easily recognize and be drawn to over the competitors.

 

Many factors come into play when designing the best logo for you, so time and consideration should be spent on the initial planning process. I’m sure some of your favourite big name brands didn’t decide on their perfect logo overnight.

 

Wondering if your logo is a keeper? To help you identify the determining factors of a great logo design we’ve shared the following infographic to run you through all the steps for a well-designed logo.

 

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

logo design tips infographic

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50 Annoying Business Phrases You Should Stop Using [Infographic]

annoying business phrases intro

50 ANNOYING PHRASES YOU SHOULD STOP USING TODAY

 

Your work environment can be hit and miss when it comes to your colleagues. It is what it is and it may not always be a win-win situation. You may have to move the goalposts to achieve empowerment and help synergise the work space together.

 

(Let us know if any of this makes sense)

 

It could be difficult though if you have a lot on your plate, so to get the ball rolling and receive thanks in advance you will have to get all those ducks in a row to be that real office game changer.

 

You can’t compare your co-workers like apples to apples, in which case it’s time to bite the bullet, put it on your radar and address that elephant in the room.

 

You may not have the bandwidth to reveal the Kimono but look across the piece and at the end of the day, the cascading relevant information and action will be a no brainer.

 

Going forward from here it’s best practice to touch base with your corporate values.

 

Reach out to them and take an idea shower together to see the helicopter view or even come down to reach the low hanging fruit before you all get thrown under the bus.

 

From here it may be hard to keep your eye on the ball but dive deeper, drill down and before you know it you will get the manager’s blessing.

 

See what we mean? If you have no clue what we’re talking about but hear these phrases all the time then read on as the following infographic runs you through 50 annoying phrases everyone should stop using today! Feel free to send this to a colleague who has the problem.

 

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

annoying business phrases infographic

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The Hipster Guide to Business Acronyms [Infographic]

The Hipster Guide to Business Acronyms Intro

THE HIPSTER’S GUIDE TO ACRONYMS

 

While sitting down and enjoying your coffee at your local cafe, you may have overheard a variety of conversations. The ‘suit and ties’ talking about spreadsheets, the oldies reminiscing about the good ol’ days, the mother trying to keep her kids quiet and then, of course, the hipsters with their well-groomed beards and their neatly knotted scarves.

 

You may have understood the other conversations but the hipsters leave you scratching your head.

 

“Hey man…that party was totes amazeballs last night”
“It got a lil cray cray though when that guy got all up in my grill so I was a bit devo”
“But hey I’m not too devo cos I’m like whatevs man..YOLO!”
“Yeah….right…yolo hey. Wish I was a bit more yolo.”

 

Social media platforms attract a broad range of personality types. Among them, there will always be the hipsters and the ones who love to drop the latest acronym to keep up with what is trending within their demographic.

 

You may think you know it all when it comes to the latest jargon and lingo until these guys leave you bewildered when you receive their texts or emails.

 

Our lives are getting busier and as a result, language is being cut short, so as to reduce the time it takes to get a point across. Abbreviation and acronyms are the way of the future. With more and more acronyms being used in business it can sometimes get a little confusing!

 

You don’t want to fall behind, and as it seems the world doesn’t have enough time to actually speak words, you may as well join them because you can’t really beat them. To help you do so we have shared an infographic that decodes some of the most popular business acronyms.

 

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

The Hipster Guide to Business Acronyms Infographic

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The Ultimate Social Media Ads Cheat Sheet [Infographic]

social media ads cheat sheet intro

YOUR CHEAT SHEET FOR SOCIAL MEDIA ADS

 

It has become inevitable, in order to play in the big leagues of social media, you have to pay up and advertise. Unlike traditional advertising methods, social media adverts can be humanised to really appeal to your audience in fun and creative ways.

 

Know that you want a great outcome but not sure exactly what your goal is just yet? No worries, today we’re sharing a neat infographic that will spark your advertising creativity.

 

Firstly, take the time to know your audience like the back of your hand. This includes gender, location, hobbies and interests. This will help shape the caption of your ad set to suit your target demographic.

 

Handy tip: You can find all this information sitting in the analytics tabs of all your social media accounts. Start researching!

 

Now that you have a better understanding of who you’re speaking to, the next step is fine tuning exactly what you want from your audience. All great ads should have a goal and a call to action, so brainstorm exactly what you want to achieve.

 

It may be as simple as more likes or to increase traffic to your website. If you know what you’re aiming for, you’re more likely to succeed.

 

Never let an ad just sit there, instead be proactive about it and track your results so you can adjust and act accordingly.

 

Your ad will work if you do!

 

If story telling is your kind of thing, you’re going to shine on Instagram. Not only is it the ultimate picture sharing platform but now with the introduction of Instagram stories and influencer marketing on the rise – storytelling has become big.

 

Followers want to engage with real people and your ad can tell the story of the humans behind your brand!

 

Now it’s over to you. To help you out here’s a cheat sheet to guide you on creating your best ad yet!

 

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

social media ads cheat sheet infographic

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Your Guide to Influencer Marketing [Infographic]

guide to influencer marketing intro

THE SOCIAL MEDIA GAME OF THRONES

 

Your social media kingdom reigns supreme across the lands. Your followers and loyal subjects are by your side every day, however, there is always room for more within the castle walls. You must scour the world in search for some battle worthy knights to help promote your brand and truly take you to the greatest heights.

 

These ‘knights’ come in the modern day form of social media influencers. Influencer marketing is an important strategy used to promote and market your product or service. By using popular personalities that hold power over their audience, you can really make a big difference in your brand awareness.

 

Online celebrities now rank higher than other media types and online advertising is considered more trustworthy (when backed up by your influencer) than television, magazine or newspaper. It seems to make sense to add this form of marketing to your strategy to generate more sales.

 

The key to this is to find the perfect social media influencer to launch your marketing campaign. With them by your side, your giveaways, product reviews, fan interaction, sponsored posts and other collaborative projects will succeed ten fold.

 

If you want to be ready for the Social Media Game of Thrones and claim your spot at the top then the following infographic can help!

 

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

guide to influencer marketing infographic

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