The Recipe for a Perfect Blog Post [Infographic]

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Creative writers are down right excellent manipulators of words, but there is a craft to perfecting the method of the perfect post. Your message may be valuable to your audience, but without the correct delivery, it may go unheard. If you’re feeling in the mood to cook up your best blog post to date – we have the recipe to help you do just that.






1, good quality title

1 heaped teaspoon of creativity

2 cups copy, sifted, to sort through the unnecessary bits

1 part conclusion

Sprinkling of enthusiasm and personal touch




Start with your title, ensuring you pick the best quality one that sets the theme for your blog post. A great title sets the tone for the rest of your work and when it comes to the actual writing the title gives you something to work off.


Structure your body copy. Compile your ideas and your strongest points so that you can work around that. The two cups of copy should be sifted until you are left with only the best bits. This is the most important aspect to your blog post so take your time with it.


How you end your post is just as important as how you engage a reader at the beginning. You want to end with a sprinkling of inspiration that the reader can walk away with, feeling motivated. A summary if you like, of the most important bits to motivate them to act on your information.


We have run you through an express version of the best recipe for the perfect blog post, but the following infographic will help you take your blog posts to the next level!


As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

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How to Make Yourself Work When You’re Not Feeling It!

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Your alarm abruptly ends that lovely dream you were having of drinking margaritas on the beach. You quickly realise it’s the morning and as you rub the sleep from your eye, that soul sapping feeling of the dreaded Mondayitis is back again!


How can it be back so soon? Friday feels like it was just yesterday.


You roll out of bed with zero motivation to kick off your work week and have no idea how you’re going to do it. For me, coffee is always a good start but it will take more than caffeine to get this motor running.


We have all been there whether it’s the start of the work week or simply a midday slump in drive and motivation. Look around the workplace. Has Barry got his head down reading that report or is he just pretending and trying to get in a couple of minutes of shut eye without anyone knowing.


Sometimes it’s really hard to pick yourself up again from that sad place and start fresh. 20 coffees a day is just unhealthy too so there must be some other way to help with the struggle.


We are all different so some things will work better than others depending on your lifestyle or character. It can be as simple as looking forward to that awesome lunch or piece of cake you have waiting for you in the office kitchen or as complex as getting out of the office and going for a massage.


The end result must always be the same and that is to come back with a spring in your step and punch out the rest of the day.


So without further adieu, here’s a quick infographic to help breathe a little motivation into your work day!


As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

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How to Prioritise Your Inbox [Infographic]

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Back in the day, stone and chisel were the only forms of communication. Not so long ago, offices were full of boxes containing faxes stacked to the roof, and cupboard draws swamped with letters and bills were the norm.


The hunt to find that one piece of important correspondence was like trying to find a needle in a haystack. Thank goodness those days are gone.


Welcome back to the 21st century!


Breathe a sigh of relief as we now keep in contact with emails, instant text messages and all the other various ways via our new found technology.


With all this new tech at our fingertips, you would think it would handle everything for us, however, the seemingly endless chain of emails filling your inbox and spam folder can bring the best of us to our knees. It seems now that we can’t escape them as we get new message alerts beeping and vibrating in our pocket.


Maybe the paper days weren’t so bad after all.


There are many steps we can use to help relieve the stress we can feel from the constant email barrage. With the use of conscious strategies and routines, the fear of opening your email inbox can be reduced greatly.


A cluttered inbox is a sure fire way to lose your concentration and send you off track each time an email comes through, it could be as much as 64 seconds! Might not sound like much but if check your notifications each time they come through, and say you get 60 a day, there’s an hour you’ve lost in concentration.


To avoid a chaotic inbox that does nothing but decrease productivity, we’ve shared an infographic with tips to help you organise and prioritise your inbox.


As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

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What Consumers Really Want from eCommerce Websites!

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When it comes to shopping at your favourite local shop everything should be (and usually is) an easy and enjoyable experience. From finding a car space, using the lifts, walking through the door to an amazing front display, asking the friendly staff for advice and ultimately making the all important purchase at the right price.


Easy, fast, pleasant and everyone’s happy. The customer pulls out of their car space excited about their purchase and the business just made another sale.


You’re about to put in a lot of hard work and money into setting up your eCommerce website, therefore the experience an online shopper has when they explore your site, should be just as easy and enjoyable as it would be for the person down at their local shopping centre (minus having that awkward conversation when you run into your ex’s parents).


You’re off to a great start if you have a quick loading, responsive mobile friendly page. This is one of the most important elements in keeping the consumer interested. Once they’re in, all their questions should be answered with as much in depth information and details you can give them about your product range. This will help the consumer to make a decision much quicker, which should equal more sales and repeat purchases.


Big, beautiful, high-quality images are a must. Visual stimulation is high on the list for a competitive website.


Shoppers want to see what other people thought of the same product they are thinking of purchasing. A review and ratings area is a must to push them over the line to hit that ‘buy now’ button.


Whether you’re looking to open a new eCommerce store or renovate your existing one, the following infographic is full of useful knowledge to ensure that every customer has a great time!


As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

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How to Create the Perfect Email [Infographic]

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You’ve put in all the hard work building your business and now it has paid off, you also have a solid base of followers and subscribers.


Congratulations! High fives all round!


Well, let’s not get too excited just yet though. We do have to keep these prospective clients engaged and do our best to convert their loyalty and interest into sales. First impressions last so when the time comes to sending off that first welcome email, and the many to follow, it’s good practice to spend the time planning it out correctly.


Catchy subject lines, a little dash of personalisation to make them feel loved, dynamic content that will blow them away and one that is generally well laid out with great fonts, images and videos all add up to that perfect email.


None of these single sentence, emoji filled ones you send off to your friends.


When they open this masterpiece it will immediately grab their attention and they will be visually blown away, engaged and eagerly awaiting the next one to pop up in their inbox.


It’s all tumbleweeds and crickets in that nasty folder they call spam and they will never see the likes of you. That is not where you would like to end up!


The pride you hold for your business should shine through in your email like a mother posting baby pics on Instagram.


Ultimately the goal of your email is for it to be user-friendly, engaging and point the reader in the direction of a call-to-action or sale.


Not quite sure where to start? That’s ok because today we are sharing a very detailed infographic with all the tips you need to start crafting your best email.


As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

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55 Ways Content Marketing Will Benefit Your Business!

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Before you get started on your next content strategy plan have a read through the below infographic for some inspiration on content that will grow your business.


If you want to gain the attention of your audience and be known as the social media account to follow – ace your content strategy. This way you are offering your followers valuable content they can learn from, be entertained with and associate your brand with.


Entertaining content that is funny will have followers tagging their friends so they can join in on the fun. Thus, boosting your reach and visibility online.


Maybe you want to be known as the go-to social media guru, in order to do this, you have to share knowledge with your audience. Not only will you be teaching your audience on all things social media, you will be teaching them that, the day they are in the market for a social media manager, you’re the person for the job!


Maybe you’re a business that contributes to charity, this is a niche community that you can tap into by building awareness around what you stand for. There is power in numbers, so build your following all the while contributing to helping the world.


Visual content will always reign king, and science proves so. As the below infographic details, 90% of the information absorbed by the brain is visual. That is why infographics and videos are like are gaining more popularity online.


To help you understand more about the content opportunities you should be capitalising on we’ve shared an infographic that covers everything from infographics to blogs and videos.


As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

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7 Speaking Habits to Make You Sound Smarter [Infographic]

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Some of us are born with great looks, a perfect physique or a powerful singing voice but the truly lucky ones are born with the brains of Einstein. If you really want to sound like a brainiac (even though you’re more inclined to be great at sports) we’re sharing some tricks that will fool the smartest of them all.


Being yourself sometimes isn’t enough, in today’s day and age we are constantly confronted with judgements and opinions. When we can’t join them – beat them at their own game!


A Lion in the wild will always face up to its opponent when threatened, standing strong in their stance. In the jungle we call everyday life, assuming the correct posture and oozing confidence will have you respected by your fellow tribe.


If we learnt one thing from Disney’s The Lion King (aside from Hakunamatata is Swahili for “No Worries”), it’s that a lion cub isn’t born with a natural roar, he must practice. With that in mind before you set out into the wild, practice your delivery so that when it comes to communicating with others, you will be heard.


If you have nothing good to say, don’t say anything at all and learn to be comfortable in silence. Instead, use this quiet time to gather your thoughts and prepare for the next awesome thing you have to say.


Imparting your knowledge in a clear confident voice is really all you need to engage your audience. But it isn’t always about the confidence within, sometimes you just need to master the art of pretending. The rest will follow.


So if you’re ready to be the king of the jungle we are sharing some tips to put you at the top of the food chain (or at least make you sound like you belong there).


As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

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10 Tips to Create a Compelling Infographic!

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A compelling infographic can bring your business an average of 700 leads and convert 34% more than other content. So what are you waiting for? Infographics should be an important feature of your content marketing plan and here’s how to create one that stands out.


You can’t engage an audience if your content doesn’t speak to them so try to finely tune your target demographic and make your infographic appeal to them.


Topics come and go, and you really don’t want to be wasting time on a subject matter that was so 2015. Instead, report on trending topics that are current and have actionable steps your audience can implement right away.


Theming your infographic will win over your audience if you pair it with great, colourful visuals. Before a user reads the wording, the first things they see are the images and artwork. Get that right and you have them drawn in!


Infographics are great for readers who want only the key points and don’t want to read all the connecting sentences. For this very reason, your infographic should be simple and easy to read. Only share what is necessary in the way of short chain sentences.


With infographics size really does matter, try to keep the vertical length of your infographic to a reasonable size. You don’t want your readers getting tired fingers from scrolling.


All in all, the best infographics are visually appealing, easy to read, informative and relevant to today. This is the foundation for an infographic that will convert leads to clients and drive traffic to your website.


Are you ready to create your most compelling infographic yet?


As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

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How to Market Your Business on LinkedIn [Infographic]

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Succeeding on Linkedin really boils down to whether or not you are correctly using all of its features. If not, you’re simply not getting the most out of this lead generation social media platform.


Finding the right people to contact on Linkedin has never been easier with the suggested contacts based on your network. Before you reach out to new connections, you can learn more about them and how closely connected they are to your network with LinkedIn insights.


Contribute to your LinkedIn community by sharing useful information, articles or even start a thought-provoking conversation. It really is the quickest way to get seen and if you consistently provide readers with valuable content, you will be known as a worthy contributor.



LinkedIn being your public resume should highlight all your accomplishments, big and small. You really want to make sure that you have the perfect LinkedIn profile, this is your time to shine and boast about all the great things you’ve achieved so far.


If you want more out of your profile and want to elevate your presence to the next level, add featured apps. Sync your tweets with LinkedIn or share a behind the scenes look at your company with SlideShare, you can optimise your profile depending on the type of content you would like to share.


Whatever you decide to do make sure to keep it consistent. LinkedIn users are very loyal and less likely to also be using other social media platforms. So while LinkedIn to you is just another aspect of your social media marketing strategy, to others, it is their bread and butter. Maintaining a strong presence on LinkedIn will really pay off in the long run.


If your Linkedin profile is looking more drab than fab, log in now and action the below changes to breathe a little life into your account.


As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

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The Top 25 Ways to Learn Faster [Infographic]

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Not the smartest cookie, but, really want to be? We can’t all be born with the brains of Albert Einstein but what we can do is train our brain to learn at it’s best. To be specific, there are 25 ways to help you learn faster and become smarter. So let’s begin the learning with techniques that will turn you into the brainiac you’ve been longing to be.


Train your brain like you would your body. Brains have been known to behave like a muscle and all muscles should be warmed up. So before you take it for a spin, get the wheels running by doing a sudoku puzzle.


Now you’re ready for some real training.


You cannot learn effectively if you don’t set a clear objective. As the infographic recommends, write down your learning goals and create accountability for yourself.


While working your way through your list, go at it slowly. You don’t want to overload that brain and go into knowledge deficit. Easy does it.


But when you do learn something useful, teach someone else. This will help to retain the information as well as make you feel warm and fuzzy on the inside for helping someone else out.


Your brain – body connection is a very important factor to your overall potential for learning. Keep your body healthy and your brain will thank you for it. Make sure you get the right amount of sleep. If you wake up tired, your body is essentially using up all its energy just to keep you awake – leaving little energy for learning.


Did you know that cacao, the purest form of chocolate, contains an important neurotransmitter, crucial for the processing of information? So guess what I’m about to tell you next? Pick up that bar of chocolate (the darker the better) and enjoy, all in the name of brain health.


Keep on reading to discover the complete list of 25 ways you can learn faster!


As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).

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