EVERYTHING YOU NEED TO KNOW ABOUT SEO

Search engine optimisation can be best described as a group of techniques used to increase the number of visitors to a website by obtaining a higher rank in the search engines.

In layman’s terms – it’s the process of making it easier for people to find you online.

Half the battle after launching a business is just having people find you and if you can make the path travelled to your website short and simple, you’ll be well on your way to a successful business!

The world of SEO can be quite confusing so to help you out we want to share a very informative infographic highlighting four key areas in SEO. They are research, on-page SEO, off-page SEO and a collection of nifty tips to increase your ranking.

As with everything, one of the most important steps is also the first – research. Before you start with SEO you need to make sure that you have as much information as possible, this will save you money in the long run and help to create an effective campaign. Make sure to look into your target niche, competitors and carry out keyword research, the Keyword Planner tool can be a great way to do this!

The difference between on-page SEO and off-page is pretty clear cut, on-page relates to the content on your website and back-end work such as meta tags and descriptions. Off-page SEO is everything that takes place ‘off’ of your website, this can be anything from building an online social media presence, to blog commenting and guest posting.

There are an array of factors that contribute to how Google ranks your website, such as link authority, user traffic, unique content, the quantity of content and social media shares. You’ll need to master your SEO to ensure that you can break through the crowd and drive traffic to your website!

Remember  – the search engine algorithms are changing all the time so make sure that you regularly read Google’s guideline changes to keep on top of it all.

To get you started, we’ve shared the following infographic to shed some light on the very extensive art that is search engine optimisation. Once you’ve gone through and put the following techniques into practice you can use our SEO Audit Tool to double check that your website has been setup correctly.

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).