HOW TO CREATE USER-FRIENDLY E-COMMERCE SITES

When it comes to shopping at your favourite local shop everything should be (and usually is) an easy and enjoyable experience. From finding a car space, using the lifts, walking through the door to an amazing front display, asking the friendly staff for advice and ultimately making the all important purchase at the right price.

Easy, fast, pleasant and everyone’s happy. The customer pulls out of their car space excited about their purchase and the business just made another sale.

You’re about to put in a lot of hard work and money into setting up your eCommerce website, therefore the experience an online shopper has when they explore your site, should be just as easy and enjoyable as it would be for the person down at their local shopping centre (minus having that awkward conversation when you run into your ex’s parents).

You’re off to a great start if you have a quick loading, responsive mobile friendly page. This is one of the most important elements in keeping the consumer interested. Once they’re in, all their questions should be answered with as much in depth information and details you can give them about your product range. This will help the consumer to make a decision much quicker, which should equal more sales and repeat purchases.

Big, beautiful, high-quality images are a must. Visual stimulation is high on the list for a competitive website.

Shoppers want to see what other people thought of the same product they are thinking of purchasing. A review and ratings area is a must to push them over the line to hit that ‘buy now’ button.

Whether you’re looking to open a new eCommerce store or renovate your existing one, the following infographic is full of useful knowledge to ensure that every customer has a great time!

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