WHY IS KEYWORD RESEARCH IMPORTANT FOR MARKETERS?

If you want to be discoverable online – your content needs to be search engine optimised. To ensure that you are ranking for the best possible search terms, you have to research keywords.

Knowing exactly how to use keyword research as part of your SEO plan makes the world of difference as to where you rank online.

Begin with your existing keyword analytics – that’s a great starting point but with research comes the discovery of new words, if you can find some hidden gems then Google will reward you. The more relevant keywords that you discover the greater the number you can optimise for and in turn the more traffic you can drive to your website.

Some tactics that were used before have now been made redundant – making way for new methods and new ways of standing out. Which is great – the challenge is knowing where to go from here.

The new semantic change to Google means that keyword targeting and trends have changed and so should your strategy. Think more niche targeted and very specific phrases that appeal to your target audience.

As an aspiring marketer – you really do want to nail your keyword research and to help you do just that we have shared the below infographic.

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