Identifying your demographic: How to market to different generations Part Two

In part one of Identifying your demographic: How to market to different generations, we touched on Millennials and Generation Z. In this post, you’ll learn about a generation that spends even more time online than millennials do.

Targeting Pinterest users? Working on a call-to-action campaign? Then you’ll want to read this!

Understanding exactly how to market to the different types of generations can help you to develop a highly targeted and effective marketing plan. It’s hard to build a relationship with someone you know nothing about. After all, knowledge is power.

The infographic below outlines what you can expect from the following two generations:

BABY BOOMERS:

Those born between 1946 – 1964 stem from a generation of social and political movement, so it’s no surprise that baby boomers will likely engage in an online poll or two. They are vocal in their opinions and beliefs. This makes for an engaged demographic. You can reach out to them simply by asking. Call-to-actions will influence participation between baby boomers and your brand, as touched on in the infographic.

GENERATION X:

People born between 1965 – 1976, also known as the post-boomers, are the generation commonly found on YouTube searching “how-to” videos and regularly using Facebook. With their preference for watching videos and their high Facebook usage, it goes without saying videos should form part of your social media marketing strategy.

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