So you want to create the perfect explainer video?

Social media is forever evolving and although we know that content is king, the perfect type of content for your business is ever changing. But as of recent, certain algorithms have tended to favour videos, and marketers alike are working with brands to get on board with this growing trend!

Social Media platforms such as Facebook, for example, support original video content, resulting in optimised organic reach for the brands who post them. And with ​8 Billion daily views for Facebook video​, you really want to be one of those brands!

The stats confirm that 4X as many customers would rather watch a video about a product than read about it, according to Animoto as reported by ​Hubspo​t. With over a billion users on YouTube, you can start to understand just how beneficial explainer videos can be to your business.

So what exactly is it about explainer videos that have viewers hooked? Studies have proven that visual information is retained better in long-term memory than information that is heard or read. You know the saying “in one ear, out the other”. You don’t want your message being ignored (like when asking hubby to leave the toilet seat down)!

According to the infographic below, originally created by Quick Sprout, explainer videos are suited to all learning types as they provide visual and verbal cues. They can help your audience retain as much as 50% more information than they would otherwise.

So now that we’ve convinced you that explainer videos are the bee’s knees and you’re ready to unleash your inner Beyonce in your own version of Lemonade. Here’s how to create a winning explainer video…

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