YOUR CHEAT SHEET FOR SOCIAL MEDIA ADS

It has become inevitable, in order to play in the big leagues of social media, you have to pay up and advertise. Unlike traditional advertising methods, social media adverts can be humanised to really appeal to your audience in fun and creative ways.

Know that you want a great outcome but not sure exactly what your goal is just yet? No worries, today we’re sharing a neat infographic that will spark your advertising creativity.

Firstly, take the time to know your audience like the back of your hand. This includes gender, location, hobbies and interests. This will help shape the caption of your ad set to suit your target demographic.

Handy tip: You can find all this information sitting in the analytics tabs of all your social media accounts. Start researching!

Now that you have a better understanding of who you’re speaking to, the next step is fine tuning exactly what you want from your audience. All great ads should have a goal and a call to action, so brainstorm exactly what you want to achieve.

It may be as simple as more likes or to increase traffic to your website. If you know what you’re aiming for, you’re more likely to succeed.

Never let an ad just sit there, instead be proactive about it and track your results so you can adjust and act accordingly.

Your ad will work if you do!

If story telling is your kind of thing, you’re going to shine on Instagram. Not only is it the ultimate picture sharing platform but now with the introduction of Instagram stories and influencer marketing on the rise – storytelling has become big.

Followers want to engage with real people and your ad can tell the story of the humans behind your brand!

Now it’s over to you. To help you out here’s a cheat sheet to guide you on creating your best ad yet!

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us).