How to identify if Pinterest is right for your business

Pinterest has been growing rapidly since its launch in 2010 and is now home to 175 million active users who love to discover new content. Pinterest is a search engine that doubles as a visual board.

But is Pinterest right for your business?

Like all social media platforms, it can really only grow if you put in the time and update it often with content that is relevant to your audience.

Dwayne Johnson was right on the money when he said “Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.”

It sounds so simple but it works. If you entertain your audience daily and provide them with valuable content that is relevant – your following will grow.

It all begins with the right photos. The ideal pin image should be 238 pixels, modified to the correct height.

Just like the Infographic below, long slim images are popular on Pinterest. They can be used for step by step recipes, how – to guides or social media infographics. They are visually eye-catching and easy to read making them one of the most pinned images on Pinterest.

When considering Pinterest for your business you need to think of your demographic. 85% of Pinterest users are female and the top industries shining on the platform range from bridal, food, design, fashion, arts & crafts and blogging.

Whether you sell products, blog for a living or craft tasty recipes – Pinterest can be highly beneficial for the growth of your business.

Below you can read more about Pinterest and whether it is the right platform for your business. Are you on Pinterest? We would love to hear more about how you use Pinterest and what industry you belong to!

As always, please let us know your comments or any questions on Twitter (@thewebsitegroup ← Click to Tweet Us). We’d love to hear from you!